GREEN MONDAY
Digital Asset Development
Green Monday was looking to create digital assets for their latest vegan menu launch. The goal was to create click-worthy, scalable photos that could be used diversely across multiple channels such as social media, delivery apps, and print media. The campaign involved multiple brands such as COLLIN'S, Teik Kee, Saveur Thai & more.
OUR SOLUTION
Green Monday needed food photos that were scalable for use across multiple channels, from large prints to small delivery app icons. We advised and created with simplicity in mind by making the product the key visual, using consistent color schemes that matched all the brands' tones and only using graphic design work elements to enhance the delivery of the content in the individual channel.
For the visuals, we ensured elements such as brightness and warmth were our priority to enhance its click-worthiness.
Our Workflow
Here's what you can expect during our collaboration in Digital Asset Development.
01
Discovery Call
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Our team will reach out to you to learn more
about your project brief, scope of work and
timelines.
The point-of-contact will assess to discover if
there is a mutual fit for collaboration to
produce the product.
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02
Site Visit & Proposal
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A site visit is required if we are shooting at
your location. This is for us to assess the
need for rentals, equipments and manpower
required.
Our team will evaluate and create a proposal
which will be sent to you. The proposal includes
the deliverables and costs to execute the project.
Upon acceptance, our team will guide you
through the onboarding process.
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03
Pre-Production
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Our producer will work with you to harmonize
all ideas and turn them into visual concepts
before aligning with all stakeholders on the
finalised plan.
Simultaneously, the team will prepare for the
production.
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04
Production
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Involved personnels of Conxept Studio from
varying departments will execute the plans
to produce the assets.
This includes the staging of products and styling.
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05
Post-Production & Delivery
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Our editor will edit & colour
grade a draft version for inspection by you,
our client.
Your feedback will be considered and the
editor will revise the edit accordingly
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