DARE Training Club
Digital Asset Development
DARE reached out to us to create a large-format key visual to interact with foot traffic along the paths from offices around. The goal was to present the business's unique value proposition (UVP) to attract foot traffic leads. Additionally, a secondary task to create social media content was presented to us.
The challenge posed to us was to create content for social media and print media that aligned with the brand (which has a dark tone and minimalist image) while simultaneously keeping in mind the training gym's location and interior which had skyscraper windows that allows sunlight to pass through into gym, creating an amazing ambiance to work out in as well as allowing passersby to be inspired by what's happening inside.
OUR SOLUTION
We studied the brand's design language, its UVP, and its target audience before conceptualizing a mockup that aligned with our client's vision.
Our discoveries led us to develop a narrative, portraying the viewer as the main character who looks up to his/her hero on the wall, who is a symbol of achievement that the main character hopes to achieve. With UX factored in as a consideration point where the eye scans in a Z-pattern, the viewer's eye will land on the lower section of the skyscraper window, presenting the gym.
This would invoke a sense of a eureka moment that DARE training club is the solution to help the viewer attain the goal/achievement.
Finally, to retain the ambiance of the gym, we made sure that the materials used will not significantly affect the sunlight coming through.
Our Workflow
Here's what you can expect during our collaboration in
Digital Asset Development (for Print Advertising & Social Media).
01
Discovery Call
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Our team will reach out to you to learn more
about your project brief, scope of work and
timelines.
The point-of-contact will assess to discover if
there is a mutual fit for collaboration to
produce the product.
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02
Site Visit & Proposal
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A site visit is required if we are shooting at
your location. This is for us to assess the
need for rentals, equipments and manpower
required.
Our team will evaluate and create a proposal
which will be sent to you. The proposal includes
the deliverables and costs to execute the project.
Upon acceptance, our team will guide you
through the onboarding process.
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03
Pre-Production
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Our producer will work with you to harmonize
all ideas and turn them into visual concepts
before aligning with all stakeholders on the
finalised plan.
Simultaneously, the team will prepare for the
production.
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04
Production
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Involved personnels of Conxept Studio from
varying departments will execute the plans
to produce the assets.
This includes the staging of products and styling.
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05
Post-Production & Delivery
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Our editor will edit & colour
grade a draft version for inspection by you,
our client.
Your feedback will be considered and the
editor will revise the edit accordingly
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